What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It

By Adam Tanner

Loved this book. Great look into what really happens when you put that magic card into the slot machine  at the casino and how wether you are online or IRL, someone is always watching you.

I particularly like the program connect.me. This program gives you a visual representation of all the different entities that follow you as you surf the web. Try it youll be amazed.